The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been a part of marketing and traditional business. In recent times, however, it seems that funnels are being talked about everywhere on the internet.
It is clear that people want to know more about this concept and the ways they can apply it in their online businesses marketing efforts. Continue reading if you want to learn more on the sales funnel for Internet marketing successful.
The Sales Funnel: What is it?
No, a marketing funnel isn't a real funnel. The marketing concept employs the term "funnel" to refer to the sales process from beginning to finish. The funnel is a clear comparison because it permits potential customers to be "Unqualified potential customers" on the top and more narrow opportunities for sales conversions at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" are at the top of the funnel. These are people who have never met with you, but might be interested in your products or services. There will be a lot of opportunities and sales later and you'll have people who've purchased your product/service.
Another reason why the idea of a lead generation funnel works is because it allows you to monitor your potential prospects actions at different stages of the expanded sales process. The sales funnel permits you to predict the number of potential customers who will ultimately be customers by determining the qualified prospects at each stage.
A sales funnel can aid you in determining the areas where your sales strategy is failing or successful or if your marketing campaign isn't attracting enough customers. This information can help you decide where your focus is and the best way to keep sales at the right amount. It is a tool to monitor and evaluate the sales process of your customers.
The Front - End or Sales Funnel The top
The top of your sales funnel is going to be the most active part of your process and requires the most constant testing. There are literally no end of front-end concepts. Your imagination and your resources are your only limits.
The primary goal of the front- end will be to pull in prospective clients and convert them into buyers further down the sales process.
Once a prospective client decides to sign up for your offer, they become "qualified". This is when of the sales funnel where the potential customer or "Unqualified Prospect" becomes qualified leads because they have taken an action they have the potential to buy your product or service.
For your front-end to be efficient, you need to drive targeted traffic to your website, blog or squeeze pages. PPC adverts, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting forums, and many other sources are some of the most effective methods and sources.
There are numerous tools that can be used to "qualify" those who are "Unqualified prospect". One of the most efficient methods is to use an online squeeze page, that allows you to offer something of value that is pertinent to your product or service which people can receive at no cost or at a drastically reduced price in exchange for their name and email. The items offered range from video and newsletters to e-mail courses, eBooks as well as related reports.
The front end of your sales funnel is where prospects are attracted to you. What happens to the reverse-end of your sales funnel?
The Back-End, or Bottom of The Funnel
The back-end (or the bottom) of your sales channel is where the majority of profits and sales take place. This is where you will discover the more expensive products. They are all relevant to the same audience, however they are offered in various formats, like audio, video and live interaction.
The main difference concerning the front-end and the back-end is regarding the type of customer and the cost of the service or product which is offered.
Although it's true that a very small percentage of people will be able to enter your front-end however, just 1-2% of them will end up in your back-end. This is fine, as this small group will be investing much more in the long run.
It is evident that, although front-end products and services can cost under $100, back-end items and services typically cost in the hundreds or thousands. This means that the bottom of the funnel or the back-end, the primary source for income for your Internet business. It is also the most reliable and stable area in the sales process.
The sales funnel is as complex or simple as you want to make it, as long as you have the right resources and creativity.
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